Laoguang Culture | Development Concept——Either the First or the Only
2023-09-14
In Lao Guang, do you think that success is only about helping more people realize their dreams?
If you want to become a Lao Guang hardcore "player", you must know the development concept of "either the first or the only one".
Guided by the mission of "success is to help more people realize their dreams", Lao Guang President Liu Shuiwen proposed the business development concept of "either the first or the only one" in 2015 to realize the "Chinese Dream, the Dream of Wealth Creation and the Lao Guang Dream". This concept clarifies the strategic positioning and development direction of Lao Guang Aluminum, which has far-reaching significance for the development of Lao Guang.
What is the first?
Possessing a king's mindset
Facing strong competitors and fierce internal product competition in the market, we propose:
If we can’t be the world’s number one, we must be the first in China
If we can’t be the first in China, we must be the first in Guangdong
If we can’t be the first in Guangdong, we must be the first in our region
Therefore, Lao Guang aims to "help customers become regional kings" and helps dealers in Foshan, Panyu, Nansha, Zhaoqing and other places to master eight operational management skills, achieve exponential growth in sales, and become leaders in the local industry.
After intensive cultivation and hard work, the Foshan branch of Lao Guang Group has achieved brilliant results by tripling its turnover in three years and has become a leader in its field.
After years of operation and development, Panyu Branch of Lao Guang Group has accumulated a large number of customers and has become the number one in aluminum wholesale sales in Panyu District.
We will break down the corporate goal of "making China's aluminum industry the best in the world" and strive to achieve perfection in each area, constantly break through critical points, and advance to a new stage. I believe that the dream of the old Guangzhou people will eventually come true!
What is unique?
Have innovative thinking
Taking an unconventional approach, persisting in stacking small advantages
President Liu Shuiwen first proposed the brand positioning of "Laoguang Aluminum, only thick materials" in the aluminum industry, leading the group to stand out from the chaos in the industry.
Laoguang's aluminum has always only been made of thick materials above 1.4mm. This is Laoguang's positioning and belief. Laoguang is committed to providing customers with the best quality products!
Let customers become regional kings. The influence of Lao Guang’s brand has been continuously expanded and deepened from districts to cities and then to provinces. In the future, the Greater Bay Area is bound to sing the slogan “Lao Guang aluminum, only thick materials”!
"One centimeter wide, one kilometer long":
It is sharp and deep, so that competitors cannot surpass it and can only follow.
President Liu Shuiwen said: "The company requires every new employee to set high goals and become an expert in the field in ten years." To this end, the company holds monthly reading clubs, external training, leads the team to visit enterprises, etc., and continuously improves personal professional skills.
External training session on "Customer Insight and Precision Operation"
External training session on "Precise Customers and Development Skills"
Driven by the concept of "either the first or the only", Lao Guang continues to pursue excellence and progress,
From Foshan Dali to Guangzhou South Station
From the layout of the aluminum industry to the construction of the aluminum industry ecosystem
From the dealer system to group operations
From "Lao Guang aluminum, only thick materials", to now "Intelligent doors and windows, comfortable life"
Through strategic layout and adjustment again and again, we have always adhered to and practiced the business development philosophy of Lao Guang. Facts have proved that our choice and persistence are right!
"Either the first or the only" is the spirit of Lao Guang people, and it is also the unswerving direction of Lao Guang people in the future!
